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Realtor vs. Licensed Real Estate Consultant: What’s the Difference?

When navigating the real estate world, you may encounter the terms Realtor and licensed real estate consultant. While both are experts in real estate, their roles and services differ significantly. Understanding these differences can help you determine who is best suited for your needs.

Canadian Real Estate Association (CREA)A Realtor is a licensed real estate professional who specializes in helping clients buy, sell, or lease properties. They handle all aspects of the transaction, from marketing properties to negotiating offers and ensuring all paperwork is properly completed. Realtors are also members of the Canadian Real Estate Association (CREA) and follow a strict code of ethics, ensuring professionalism and high standards. If you’re looking for someone to take charge of the entire buying or selling process, a Realtor is the ideal choice.

On the other hand, a licensed real estate consultant focuses on offering expert advice rather than managing transactions. They provide tailored guidance for tasks such as pricing a property, analyzing investment opportunities, or preparing a property for sale. Consultants are particularly valuable for DIY sellers and buyers who want to stay in control of the transaction but need professional input. They also specialize in strategic planning, including long-term investment strategies and resolving complex property issues. If you want advice without handing over full control, a real estate consultant may be the better fit.

In deciding between a Realtor and a licensed real estate consultant, consider your goals and level of involvement.

  • If you need someone to manage the entire process for you, choose a Realtor.
  • If you prefer to handle the transaction yourself but require expert guidance, a consultant is a great option.


Both professionals offer valuable services, and understanding their roles will help you make the best decision for your real estate journey.

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The advice and information provided through our real estate consulting services are for general guidance only and do not replace professional legal advice. We strongly recommend that all clients seek independent legal counsel or have a qualified lawyer review any legal documents or aspects of real estate transactions. While we aim to provide accurate and reliable information, we disclaim any liability for decisions made without proper legal review. Use of our services signifies your acknowledgment and acceptance of this disclaimer.

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